Hedes + Dekes: 'Sex & the City' Scribe Launches 'Broadroom'

Candace Bushnell, that sassy chick lit author who is responsible for the ladies of "Sex & the City" and "Lipstick Jungle," is back at it with her Web show, "Broadroom."

[The cheeky broad herself, Candace Bushnell]

We can tell from the cheeky title that it will probably discuss women in the corporate America. But we're just guessing. MediaBistro's FishbowlNY blog covered the launch of the show on Maybelline.com, which was star-studded.

We were at the premiere at Fred's, the eatery inside Barney's flasgship where Bushnell and the stars of the show, Jennie Garth ("Beverly Hills, 90210"), Jennifer Esposito ("Samantha Who?"), Talia Balsam ("Mad Men"), among others, were all expertly working the red carpet.

After about 45 minutes of meeting and greeting, MORE editor Lesley Jane Seymour took to the podium to welcome everyone and introduce Bushnell. The lady of the hour thanked the various corporate marketing departments that brought "Broadroom" into being: MORE magazine, its parent company the Meredith Corp. and Maybelline. A quick thanks to Ellen Gittelsohn, the shows director, her agent and the cast, and then viewing commenced.

Watch the show on Maybelline.com.

--Whitney Teal

Check back for more smart chick lit coverage when "The Chick Lit Chick" column debuts next week.